Garret Tadlock
Twenty years. Seven figure deals. One exit.
Founder who sells. Seller who's built. Twenty years, one exit, and now revenue leader at a VC-backed start-up.
Founded vertical SaaS Fintech in 2009. Bootstrapped through customer funded development. Successful exit in 2023.
FetchDesk AI — go-to-market strategy, pricing, and product requirements, plus the voice AI tooling behind the platform.
North Bay Business Journal “Forty Under 40 Ones to Watch.”
and Pet Age “Forty Under 40”
Mentor to Alpha high school student who built two multi-million dollar businesses.
Bootstrapped is a strategy, not a constraint.
PawLoyalty was the pet care industry's first online booking and digital charting platform. Every dollar it spent came from a customer, which forced discipline into pricing, hiring, and product from the first week and kept ownership where it belonged through the sale.
It sold into enterprise groups including NVA, Dogtopia, Wag Hotels, and Destination Pet — multi-threaded across regional operations, corporate leadership, and procurement. The top four logos were worth $3M ARR combined.
Hiring a business coach was the highest-return decision I made.
Before selling PawLoyalty, I hired a business coach through SaaS Academy. It changed how I ran the company: clearer metrics, a real leadership team, and a founder who was no longer the bottleneck.
By the time buyers came to the table, the business could be diligenced without me in every conversation. That is what made the exit clean.
Own revenue strategy and commercial operations. Secured enterprise partnerships with Pella, Marvin, Andersen, and Kolbe Windows & Doors, plus national production builders, by multi-threading each account across product, engineering, and executive sponsors to make the technology standard in their product lines.
Built the GTM strategy securing integrations with the largest CRM platforms, usage based pricing and product requirements. Closed the company's first five enterprise franchise deals to build the sales motion. 7 day conversation to close.
Joined through the acquisition of PawLoyalty. Aligned product, marketing, and support around customer retention and profitability across a global customer base.
Built and led the Bay Area sales team while personally selling $5M per year to Chevron, Visa, Wells Fargo, Williams Sonoma, and the Gap; the team delivered $15M in services revenue and led all other regions. Earlier, led a 25-person SDR organization at MCI WorldCom.
No deal rests on a single champion.
MEDDPICC qualification and deal reviews. Hard on metrics and the economic buyer; decision and paper process mapped early.
Enterprise deals threaded from operators to the C-suite, with a champion and an economic buyer secured before proposal.
Self-sourced outbound at 95% of pipeline, with AI-driven prospecting and sales automation I build myself.
Land-and-expand account growth. Build strong relationships and trust, learn the customers business and identify value add.
Four kids, a surf board, backpack, and a long book.
The work matters. So does the rest of it. Here is where the time goes when I am not in a deal review.
Three kids in club soccer means that you can find me on a field most weekends coaching from the slide-line.
Downtime and recharge for the week is typically spent behind a boat trying to beat my record of tweleve 360 spins in a row.
Multi-day trips, no signal. The best thinking happens somewhere in nature.
My favorite book. Nine hundred pages on second chances and paying attention to people.
Six passports. One trail map.
Our family travels a ton. Internationally when we can, and every summer a five-day national park hiking trip. One park at a time, working through the list.